Follow our step by step video for the smoothest of application Applying long-lasting lip gloss with a lip brush and Lily Lolo products is easy. Start by prepping your lips with a lip scrub and apply a lip balm. Then, dip a lip brush into the lip gloss and apply it to the center of your lips, blending outwards. Add a second layer of lip gloss if desired and finish with a touch of shimmer for a beautiful, long-lasting look.